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Elevenses | Brand Guidelines

I was tasked to create a brand and its identity for a hospitality provider who will grant new engaging experiences for visitors. Especially by applying problem-solving methods to determine the personality, values and brand elements as well as critical thinking, marketing researches and user testing to ensure that the final product meets the brief.

My idea was to create an immersive Hobbit-themed bar mostly targeting young adults.

The logo and wordmark were created in illustrator, the mockups in Photoshop and brand guidelines in InDesign.